In 1998, the allure of the underwater world wasn't just a passion; it was the spark that ignited today’s Underwater Explorers | DirDirect.

Back then, we were a small, local dive centre on the South coast of Britain, driven by a shared love for the ocean and a relentless determination to share that passion with others.

Equipped with a wealth of diving knowledge and a genuine desire to help people explore the wonders beneath the waves, we embarked on a journey that would, over 25 years, redefine the diving experience for countless individuals.

Our early days were filled with hard work, long hours, and, most importantly, the camaraderie of a close-knit team. We weren't just colleagues but diving buddies, united by a commitment to exceptional service and a thirst for adventure.

Every satisfied customer and successful dive course completion fuelled our drive to improve constantly. We saw a gap in the market—a need for a dive centre offering top-quality equipment and a supportive and knowledgeable community based on sound diving practices.

This vision became our guiding star, propelling us to push boundaries and break new ground. Creativity wasn't just a buzzword; it was woven into the very fabric of our approach. We weren't afraid to try new things, such as pioneering innovative training methods, utilising innovative equipment or organising unique diving experiences and projects.

We embraced the power of collaboration, fostering strong relationships with the world’s leading technical divers and equipment manufacturers and constantly seeking ways to enhance the diving experience for enthusiasts of all levels.

This dedication to progress manifested in our expertly curated selection of gear, which caters to the specific needs of recreational and technical, expedition-level divers.

As the years unfolded, our reputation for excellence began to spread beyond our local shores. Word of mouth, fuelled by the positive experiences of our ever-growing community, propelled us onto the national and international stage.

We embraced the digital revolution, establishing an online store that offered the same dedication to reliable, robust diving gear, the same level of expertise, and the exceptional service we were renowned for in our physical store. Our love for cutting-edge equipment from leading manufacturers became our trademark.

This shift not only extended our reach to divers throughout the UK, but also opened the door to an ever-growing global audience.

Today, 25 years on, Underwater Explorers stands proudly as one of the UK's leading diving stores with an extensive stock of select, quality equipment, and our online store, DirDirect, boasts a growing loyal international clientele.

However, our core values remain unchanged. We're still a passionate team, fuelled by the same unwavering commitment to providing exceptional service, fostering a supportive community, and pushing the boundaries of the diving experience.

Our journey, spanning over two decades, is a testament to the power of teamwork, creativity, and sheer determination.

As we look towards the future, we remain steadfast in our mission to inspire exploration, ignite passion, and empower divers of all levels to safely and confidently explore the breathtaking underwater world.

If you’re here for the first time… Welcome aboard! For those of you who already know us, thank you for your ongoing support and all the positive feedback you have left us onlone!

YOUR FEEDBACK MATTERS 

If you've shopped from us in-store or online, we'd love to get your feedback. A quick review on Trustpilot (DirDirect), or Google, or Facebook would go a long way and would be greatly appreciated. It helps others as much as us, both to learn how we're doing and how we can improve to serve you and others better in the future.