Cookies Policy
A cookie is a small amount of information downloaded to your computer or device when you visit a website. Cookies are essential for the website's operation and your shopping experience.
Similar to most websites, we utilise a variety of cookies, each serving a specific purpose. These include functional cookies, performance cookies, advertising cookies, and social media or content cookies.
Cookies improve your browsing experience by allowing our website to remember your actions and preferences (such as login and region selection) and tailor the products and services offered and advertised to you online.
The cookies used when you access our website are designed by DirDirect or on our behalf, necessary to enable you to purchase from us online; by third parties who participate in marketing programmes with us and by third parties who publish banner advertisements for us.
The main purposes for which we use cookies are:
- Strictly required cookies allow our website to operate effectively, allowing you to navigate the site, set your preferences, make purchases, and checkout. Such cookies are only set in response to actions you take, such as language, currency, login session, and privacy preferences. You can set your browser to block these cookies, but this will affect how our site works for you.
- Analytics and statistics cookies that allow us to work alongside our web analytics platforms, Shopify Analytics and Google Analytics, to enable us to collect information on how you use our website, your browsing and shopping behaviour, allowing us to monitor performance and improve your shopping experience.
- Marketing and advertising cookies particularly for web banner advertisements, social media and digital channels set by us or by our advertising and marketing third party partners who serve advertisements or present online offers on our behalf. These cookies (i.e. log files, web beacons, tags, or pixels) are used to deliver advertisements more relevant to you and your interests. All data collected by third-party cookies is anonymous. If you do not allow these cookies, you will not experience targeted ads for your interests.
How to opt out:
(1) You can click "Preferences" on the cookie bar tab, which automatically loads on your site visit and selectively turn on and off the cookies we use. By default, marketing and advertising cookies are turned off, but essential cookies for functionality are turned on.
(2) You can turn off cookies within your browser by selecting to block cookies through your browser menu, but if you turn off all cookies, you cannot place orders or benefit from the other features that use cookies.
We use the following cookies to optimise and analyse your site experience and provide our services to you.
| Strictly Required Cookies | ||||
| Name | Description | Category | Provider | Duration |
| _orig_referrer | This cookie is generally provided by Shopify and is used to track landing pages. | Strictly Required Cookies | Shopify | 2 weeks |
| _landing_page | This cookie is generally provided by Shopify and is used to track landing pages. | Strictly Required Cookies | Shopify | 2 weeks |
| _ab | This cookie is generally provided by Shopify and is used in connection with access to the admin view of an online store platform. | Strictly Required Cookies | Shopify | 2 weeks |
| _secure_session_id | This cookie is generally provided by Shopify and is used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. | Strictly Required Cookies | Shopify | 1 day |
| cart | This cookie is generally provided by Shopify and is used in connection with a shopping cart. | Strictly Required Cookies | Shopify | 2 weeks |
| cart_sig | This cookie is generally provided by Shopify and is used in connection with checkout. It is used to verify the integrity of the cart and to ensure performance of some cart operations. | Strictly Required Cookies | Shopify | 2 weeks |
| cart_ts | This cookie is generally provided by Shopify and is used in connection with checkout. | Strictly Required Cookies | Shopify | 2 weeks |
| cart_ver | This cookie is generally provided by Shopify and is used in connection with the shopping cart. | Strictly Required Cookies | Shopify | 2 weeks |
| cart_currency | This cookie is generally provided by Shopify and it is set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. | Strictly Required Cookies | Shopify | 2 weeks |
| checkout_token | This cookie is generally provided by Shopify and is used in connection with a checkout service. | Strictly Required Cookies | Shopify | 1 year |
| storefront_digest | This cookie is generally provided by Shopify and it stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. | Strictly Required Cookies | Shopify | 2 years |
| cookieconsent_status | This cookie is associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent. | Strictly Required Cookies | Consentmo | 1 year |
| cookieconsent_preferences_disabled | This cookie is associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent. | Strictly Required Cookies | Consentmo | 1 day |
| _shopify_m | This cookie is generally provided by Shopify and is used for managing customer privacy settings. | Strictly Required Cookies | Shopify | 1 year |
| _shopify_tm | This cookie is generally provided by Shopify and is used for managing customer privacy settings. | Strictly Required Cookies | Shopify | 30 minutes |
| _shopify_tw | This cookie is generally provided by Shopify and is used for managing customer privacy settings. | Strictly Required Cookies | Shopify | 2 weeks |
| _tracking_consent | This cookie is generally provided by Shopify and is used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. | Strictly Required Cookies | Shopify | 1 year |
| tracked_start_checkout | This cookie is generally provided by Shopify and is used in connection with checkout. | Strictly Required Cookies | Shopify | 1 year |
|
Analytics and Statistics |
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| Name | Description | Category | Provider | Duration |
| _s | This cookie is associated with Shopify's analytics suite. | Analytics and Statistics | 30 minutes | |
| _shopify_fs | This cookie is associated with Shopify's analytics suite. | Analytics and Statistics | Shopify | 30 minutes |
| _shopify_s | This cookie is associated with Shopify's analytics suite. | Analytics and Statistics | Shopify | 30 minutes |
| _shopify_sa_t | This cookie is associated with Shopify's analytics suite concerning marketing and referrals. | Analytics and Statistics | Shopify | 30 minutes |
| _shopify_sa_p | This cookie is associated with Shopify's analytics suite concerning marketing and referrals. | Analytics and Statistics | Shopify | 30 minutes |
| _shopify_y | This cookie is associated with Shopify's analytics suite. | Analytics and Statistics | Shopify | 1 year |
| _y | This cookie is associated with Shopify's analytics suite. | Analytics and Statistics | 1 year | |
| _ga | This cookie name is associated with Google Universal Analytics | Analytics and Statistics | Google Analytics | 2 years |
| _gat | This cookie name is associated with Google Universal Analytics. | Analytics and Statistics | Google Analytics | 1 minute |
| _s | This cookie is associated with Shopify's analytics suite. | Analytics and Statistics | 30 minutes |
|
|
Marketing and Retargeting | |||
| Name | Description | Category | Provider | Duration |
| IDE | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange | Marketing and Retargeting | Google DoubleClick | 2 years |
| GPS | This cookie is associated with YouTube which collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | Marketing and Retargeting | Youtube | session |
| PREF | This cookie, which may be set by Google or Doubleclick, may be used by advertising partners to build a profile of interests to show relevant ads on other sites. | Marketing and Retargeting | Youtube | 8 months |
| BizoID | This is a Microsoft MSN 1st party cookie to enable user-based content. | Marketing and Retargeting | 1 month | |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Marketing and Retargeting | Meta Platforms, Inc. | 3 months |
| __adroll | This cookie is associated with AdRoll | Marketing and Retargeting | Adroll Group | 1 year |
| __adroll_v4 | This cookie is associated with AdRoll | Marketing and Retargeting | Adroll Group | 1 year |
| __adroll_fpc | This cookie is associated with AdRoll | Marketing and Retargeting | Adroll Group | 1 year |
| __ar_v4 | This cookie is associated with AdRoll | Marketing and Retargeting | Adroll Group | 1 year |
|
Functional Cookies |
||||
| Name | Description | Category | Provider | Duration |
| _gid | This cookie name is associated with Google Universal Analytics. | Functional Cookies | Google Analytics | 1 day |
3RD PARTY REPORTING AND ANALYTICS
|
Third Party |
Description |
Privacy Policy |
|
Google Analytics |
We use Google Analytics to help measure how users interact with our websites. |
|
|
Google Tag Manager |
We use Google Tag Manager to help manage analytics vendors. |
ADVERTISING POLICIES
|
Third Party |
Description |
Privacy Policy |
|
|
We use Google Ads to deliver targeted advertisements to individuals who visit our websites. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
CHANGES
We may update this Cookies Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Last updated: Jan 2024